Your decision to explore in-store media while the technology is evolving should be driven by hypotheses, contributing to trade agreements or joint business plans. Consider incorporating this into your 2024 planning as the industry’s rapid evolution, despite screen-related challenges, makes it a relevant line item for your testing fund.
Being an early mover offers numerous advantages. Experimental pricing is often more affordable, feedback is more likely to be integrated, and you increase your chances of participating in other beta programs. Additionally, being among the first to showcase these units ensures a memorable impact.
On the contrary, delaying and then having to play catch-up isn’t beneficial. Waiting too long results in higher costs, scarcer inventory and a learning curve at an increased expense. Late movers face challenges in determining what works and managing time constraints on execution.
It’s not just hype; it’s happening.
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