The Las Vegas Sphere, which opened last Autumn, features an Exosphere advertising experience on its surface, which measures 366 ft. high and 516 ft. wide.
The largest LED screen on Earth, the Exosphere, consists of about 1.2 million LED pucks offering ad space at a reported $450,000 per day or $650,000 per week.
It has already featured activations from major advertisers such as Google, Shopify, Microsoft’s Xbox, Sony, the NBA, Aston Martin and Heineken, offering a spectacle to locals and creating social media buzz.
Last month, Sphere Entertainment said in a statement that it planned to work with “forward-thinking cities” instead following the Mayor’s decision.
“Londoners should be dismayed that they are not going to benefit from this groundbreaking project, and others looking to invest in London should certainly be wary,” the company added.
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