“You have to work at it. And you have to, as a leader, be on top of the details,” advises Seymour to other marketers who face the same dilemma.
To achieve this, Mondelēz has a monitoring service for such claims, run through the corporate and government affairs teams, but it’s also very high on Seymour’s own agenda. That has seen the inclusion of a sustainability-focused team within marketing that focuses not only on current regulations, but on reaching the company’s own sustainability ambitions, as well, he claimed.
In September, marketer Vanessa Harrer took on a new position focusing full-time on leading ESG and Mindful Snacking Europe, which sees her stay on top of regulations and changes made.
“It’s important that the future marketer is absolutely on top of health, well-being and also sustainability legislation. So, we’re investing in people and skills and the capability to do it,” said Seymour.
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