This spot also works to differentiate Slack from straightforward direct messaging tools by highlighting its unique attributes. The message is emphasized by the tagline, “Productivity without the big production.”
“With ‘The Big Meeting,’ we wanted to showcase Slack’s latest innovations, enabling effortless productivity in a delightfully unexpected way,” said Colin McRae, vice president of global brand marketing and creative strategy at Slack. “This clever musical film playfully brings to life how features like automation, search and integrations reduce busywork while improving team collaboration—all through a whimsical spirit true to Slack.”
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