“The main purpose of Global Games is to bring the authentic NBA experience to our passionate international fans, many of whom may never otherwise have the opportunity to experience the excitement of NBA games in person,” explained Kelly Flatow, executive vp and global head of events for the NBA.
The league claims its games and programming reach fans across 214 countries and territories in over 50 languages, with a social media community that has garnered more than 2.3 billion likes from its followers, teams and the platforms of its players. Three-quarters of those followers are said to be from outside of the U.S.
Set to reach fans across more than 200 countries and territories, the NBA Paris game will air live across several platforms, including French pay-TV broadcaster beIN SPORTS and the league’s premium live subscription service, NBA League Pass, which features within the NBA app. It will also include digital media and social media content being produced around the match.
Brand involvement
The event is sponsored by global financial app Revolut as “the presenting partner” for the game, as well as making it the official money management partner of the NBA in France, Germany, Ireland, Spain, and the U.K.
Revolut’s involvement has seen it offer its customers the opportunity to buy tickets through the pre-sale and take part in NBA experiences and merchandising discounts. Fans attending the game will get the chance to engage with the brand and win branded prizes.
It will also receive in-arena and on-court branding alongside hosting fan activities and activations during the game around the concourse.
At the Paris-located interactive fan event NBA House, Revolut will have a branded ball pool in which fans can dunk and take pictures in a basketball photobooth.
Antoine Le Nel, global vp of growth and partnerships, Revolut revealed that it was the brand’s first global partnership and the biggest event it had sponsored in France so far. The one-off partnership will aim to grow its brand exposure and broaden its influence within sport.
“This collaboration with the NBA is an excellent chance to blend finance and sports, offering fans distinctive experiences and exclusive perks to deepen their bond with their favorite sport,” added Le Nel.
There are no limits to the places where people play and watch basketball, so there are no limits to the places where people want to engage with the NBA.
Kelly Flatow, executive vp and global head of events for the NBA
In total, 11 marketing partners will activate around the game: Accor, Foot Locker, Gatorade, Hennessy, Hotels.com, Nike, NBA 2K, La Française des Jeux, Revolut, Tissot and Wilson.
