Among those, Foot Locker will operate five stores at the arena and NBA House selling official merchandise while all VIP guests will enter to watch the game on a branded Foot Locker black and white striped walkway.
Hennessey will host an influencer clinic at the arena the day prior to the game while they will also have branded bars in place and the official timekeeper for the NBA, Tissot will host competitions and prize including an on-court shooting challenge for two participants.
Other partners will be host sweepstakes, giveaways or interactive activities throughout the week, including at NBA House and at Accor Arena with Gatorade hosting a multi-day activation allowing fans to put their basketball skills to the test, in addition to sponsoring a basketball challenge at Accor Arena on Thursday night that will see participants compete on the court for a signed NBA jersey.
“We see enormous potential to continue to grow our fanbase globally,” said Flatow. “There are no limits to the places where people play and watch basketball, so there are no limits to the places where people want to engage with the NBA.”
Fan and community engagement
Over the four days, various activities to promote the sport, including a partnership with NBA Basketball Operations and Jr. NBA, will run a coaching clinic led by Brooklyn Nets assistant coach Will Weaver, to learn coaching techniques and best practices for team and player development at any level.
Alongside brand activations, the NBA House program will feature fashion, music, media and art connected to the culture of basketball. That includes a full-size court and an area where fans can watch NBA highlights and take their photo with the Larry O’Brien Trophy and with guest players.
