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Last year was officially declared the warmest one on record. Yet humanity has barely changed its behaviors to curb climate change—creating perhaps the greatest horror story of all time.
To present the nightmare of a situation, environmental group Greenpeace France has released a series of online films highlighting three destructive climate behaviors, but in the form of B-movie horror flicks.
In “Change the Scenario,” Greenpeace targets deforestation, plastic use and our addiction to fossil fuels. The trilogy of terror parodies familiar horror movies while highlighting the need for people to act on slowing climate change.
Creative agency The Thing produced the three films, titled “Death Forestation,” reminiscent of The Texas Chain Saw Massacre; “Plastic Attack;” and “Total Love,” which resembles a zombie movie.
Laurence Veyne, communications director at Greenpeace France, said the films were created to spur action that averts an ecological disaster.
“To write another story, we must fundamentally modify the rules of our system, which aggravates climate change, widens inequalities and destroys biodiversity. On our site, we propose to go further via a wide range of possible actions so that each and every one commits with Greenpeace to building this other scenario to ensure, for us and for generations to come, a viable future,” he added.
Twenty- and 30-second edits of the three films will be released across social networks, a display campaign and TV VOD in France.
Creative director Charles Flamand from The Thing added: “The common good deserves big ideas to move forward. … Through this campaign, we invite [humanity] to “change the scenario” with Greenpeace in the face of the climate emergency. The originality of this speech is that beneath the humor and the cruel irony lies the meaning, as well as a positive definition of the role of Greenpeace.”
