DoorDash first added The Martin Agency to its roster in 2019, and it produced two Super Bowl ads for the brand in 2021 and 2023. The first Super Bowl ad featured Daveed Diggs on Sesame Street touting buying local in your neighborhood. 2023’s commercial spotlighted three famous chefs discussing grocery tips to promote DoorDash’s grocery delivery. Gut, which was added to the roster in 2022, won a Grand Prix at Cannes for its Self-Love bouquet it created for DoorDash to connect the brand to delivery on Valentine’s Day.
“We, over the past four years have had this philosophy of wanting to work with best in class partners, and give them scope based on what we think those partners are uniquely positioned to help us with,” Amoo-Gottfried said.
DoorDash spent $225 million on measured media, according to COMvergence. The consultancy reported $85 million of that went to traditional media and $140 million of the spend was for digital.
For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.
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