The campaign launch and upcoming season arrive following an unprecedented media rights deal for the league, bringing the NWSL to CBS Sports, ESPN, Prime Video and Scripps Sports.
The broadcast deal is the largest ever for any women’s sports league, worth $60 million per year, for a cumulative value of $240 million over the course of the term.
“As a young league experiencing massive growth, we wanted to ensure all our games were accessible to our growing and diverse fan base,” Julie Haddon, the NWSL’s chief commercial officer and marketing officer, previously told Adweek. “These distribution deals ensure viewing options across both linear and streaming platforms every weekend.
Source link
