“The eyes.lips.facts of the Big Game is that beauty belongs everywhere and especially during one of the few moments of the year we all share together,” Kory Marchisotto, chief marketing officer of e.l.f. Beauty, said in a statement. “Last year, we got sticky with our first TV commercial and we had everyone talking about Jennifer Coolidge and her dolphin-skin fantasy. Now, we’re back on Feb. 11, opening the aperture to reimagine entertainment the e.l.f. way—built at the speed of culture.”
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