It’s even more rewarding for DoorDash subscribers. Shop customers receive a key to open a locker containing surprise items, like candy and custom apparel.
The VIP experience is luxurious, something that’s not usually synonymous with convenience.
The first 30 DashPass subscribers who visit the activation may choose one of several VIP rewards, including tickets to sold-out screenings, dinner reservations at booked-up restaurants nearby or a gift card to a local retailer. They also receive extras like a DoorDash gift card and a custom Yeti tumbler. Those 30 attendees also get access to their own DoorDash personal assistant for the day, who will purchase and deliver any item so long as they can find it on Park City’s Main Street for a reasonable price.
“Our biggest priority here is engagement. It’s a very rare experience for an app—a digital entity—to get to actually meet face-to-face with customers,” Schrimmer said.
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