Agencies have alternative options to selling to a holding company. Independent network Worldwide Partners, for example, gives agencies scale with nearly 100 shops across almost 50 countries on the roster. Other groups like Acceleration Community of Companies, Plus Company and Dawn Modern Marketing have also emerged as options for agencies in need of partners in order to win bigger clients.
Ramos plans to use Globant to open more doors across a client C-suite because the agency now has the resources to code and build anything on top of the creative work. He believes that should be appealing to clients. “CMOs talk to one agency, and the CTO or CIO talk to another about completely different things. We have this opportunity to be a one-stop solution to help with tech and creative perspectives.”
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