Leaning on AI takes away from their pride of creative ownership and has some fearing plagiaristic repercussions. However, what will ultimately drive influencers to eschew AI in formulating creative is the one thing they hang their hats on: authenticity.
Without authenticity, the relationship between an influencer and their followers is tarnished, if not completely broken. The lure of saving precious time and creative energy is not great enough for influencers to risk augmenting their voice or coming off as even remotely synthetic. AI will make influencer marketing more approachable, streamlined and measurable, but it won’t be embraced as an easy button for influencers and creators.
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