As the Official Beer Sponsor of the NFL, the brand will expand its “Easy to Drink, Easy to Enjoy” platform.
In a humorous spot from Anomaly, a new character to the Bud Light universe will be introduced, along with some familiar faces from the platforms the brand has been passionate about for years.
Bud Light is also bringing “The Bud Light Backyard Tour Presents Zach Bryan” to Las Vegas, giving fans access to the country artist to kick off Super Bowl weekend.
A cryptic teaser shows a closeup of a man in sunglasses, with a quick cut to a football fan who asks, “Are you?” before getting cut off.
Michelob Ultra and Messi
Two teasers for the Michelob Ultra spot feature soccer superstar Lionel Messi. In one, a bartender at a beachside shack starts pouring an Ultra into a glass for Messi when the keg kicks. The message states, “Don’t run out, order now.”
A second teaser finds Messi playing soccer on the beach with a dog.
The brand will continue to celebrate different facets of “active living” in its Big Game spot from Wieden+Kennedy and with the Michelob Ultra Country Club event at Topgolf. The brand will also connect with “social athletes” from coast to coast.
The brands’ creative will appear through national and local media campaigns in general market and Spanish language broadcasts, pre-and post-game moments, in stadium activations and out-of-home placements.
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