Schacter was previously part of the team that shepherded the would-be Super Bowl commercial from Acreage Holdings, giving it a strong social push and capitalizing on the rejection from CBS. He sees the value of Big Game-adjacent efforts, given certain caveats.
“If you can do this marketing in a smart and authentic way, and within the bounds of trademark law and cannabis compliance, it can capture the attention of the canna-curious,” Schacter said. “That’s what we’re all trying to do.”
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