Having flexibility at work is not just for new moms. Take a marketer who works with We Are Rosie, Catherine Traffis. Traffis was in a horrific car accident that left her lucky to be alive and contending with neurological conditions that affect the way she can work. But her health challenges do not change the fact that she is a brilliant writer and editor. She is currently contributing her talents to one of the biggest companies in the world while working from home and managing all facets of her life.
The future of work has been a hot topic since Covid-19 changed so many people’s day-to-day work lives. Most agreed that it would look different; more flexible, more human-centered and more focused on getting the work done rather than on where, when and how it gets done.
And yet, the Kyte Baby story is not unique. According to a recent piece in Inc., remote workers are 35% more likely to be laid off than those who work hybrid or in-office. And, when Wayfair announced layoffs earlier this month, executives said remote workers were more likely to be let go.
In last year’s Rosie Report study, 54% of marketers said they weren’t consulted before their company decided to return to the office. Perhaps there is a reason for that: 77% of survey respondents said they prefer to work remotely. Another recent poll found that 55% of fully remote U.S. workers said they’re willing to take a pay cut to work from home.
My colleague, We Are Rosie CEO Jeff Levick, likes to say, “Some business leaders value office space more than people. Successful businesses double down on their people.” I couldn’t agree more.
The future of work isn’t AI and it isn’t office buildings with free lunch and butts in seats. The future of work is people. It always has been and it always will be.
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