Allison’s work for the Treaty will be supported by the agency’s Purpose Center for Excellence, a joint project between Allison and sister agency Headstand. The center specializes in purpose brand strategy and sustainability leadership, according to a statement from the firm.
“Our team feels passionately about our ability to make an impact on an issue that is one of the most important challenges facing society today,” Whitney Dailey, evp and lead for Allison’s Purpose Center of Excellence, said in a statement. “Supporting the Treaty in its work means we are ushering forward a movement that is the most effective and just way to keep CO2 emissions within the 1.5°C budget.”
Allison began working with the Treaty in 2023, supporting its presence at the United Nations climate summit, known as COP28, in Dubai. While there, the Treaty gained the support of four additional countries during the summit—Colombia, Palau, Samoa and Nauru—for a total of 12 endorsements.
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