‘Average age on TikTok in the US is over 30,’ – TikTok CEO Shou Zi Chew
In his opening statement to Congress, Chew said that the average age of a TikTok user in the U.S.—with 170 million Americans using the platform—is over the age of 30.
However, a May 2023 survey of U.S. social media users by Statista found over 76% of TikTok users are 18-24 years and nearly 70% of U.S. teenagers regularly engaged with the platform monthly.
“A social platform’s popularity among teens is now both a liability and a strength,” said Insider Intelligence principal analyst Jasmine Enberg. “But with AI exacerbating the spread and scale of harmful content on social platforms, a pullback in some platform protections, and a shift in young user engagement to more private spaces that are harder to moderate, teens now also represent one of social media’s biggest challenges.”
To that, Chew spoke of TikTok’s plans to invest $2 billion in its trust and safety initiatives, with a substantial portion of that investment earmarked for its U.S. operations, in his statement.
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