Though there aren’t necessarily long-form 120-second ads like Super Bowls of yesteryear, movie fans can also expect some trailers to make appearances.
Biggest Big Game ever?
Unlike in previous Super Bowls when advertiser positions would change last-minute ahead of the game, the brand commercial positions are locked, thanks to the marketplace moving quickly.
Though there is no definitive reason for the quick-moving market, the continually growing NFL ratings amid increasing viewership fragmentation may have something to do with it.
NFL viewership has seen robust growth in 2023-2024, with the first three weekends of the postseason averaging 38.5 million viewers, a 9% year-over-year increase. In addition, the Chiefs’ win over the Baltimore Ravens pulled in 55.47 million viewers, making it the most-watched AFC Championship game and Paramount+’s most-streamed live event, according to the company.
With that growth, this year’s game could be on track to become the most-viewed Super Bowl. And though Swift didn’t have much of an effect on ad sales, she could have something to do with that.
And Paramount knows it… all too well.
For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.
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