Quality over quantity, always
Ultimately, what matters most when it comes to navigating social media during the Super Bowl (or at any point in time) is ensuring that anything you create is on-brand. Jumping on trending topics is only effective when it feels like a natural extension of your regular content.
Spamming audiences with a million hot takes, meme’d reactions, and self-promotional clips that only vaguely relate to the Super Bowl will not garner the attention and engagement you want. Focus on quality over quantity on the big day to ensure your strongest creative reaches the audience you intend.
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