In addition to the main courtroom, the team used interrogation rooms, jail cells, judge’s chambers and other areas to capture social content with the cast. More than 50 assets came out of the two-day shoot, which will be parceled out over the coming months.
“We wanted to really relish our (slightly) longer runway to make sure we not only nailed the creative,” Vaughan said, “but also executed a proper media tease and launch, and built out a long-tail social strategy that would amplify the work well beyond the Big Game.”
For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.
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