Four 30-second teasers for the documentary will air in the pregame before the Super Bowl. Over the past month, Geico has been rolling out the “green carpet” ahead of the premiere, teasing its release like a traditional film, including with an official trailer and IMDB page. The Gecko is also sharing archival tidbits on his own Instagram feed and Caveman complaints across the brand’s social channels. There are even scathing film reviews from the Caveman on Letterbox.
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