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Adweek editors are sharing their thoughts on the ads that aired during Super Bowl 58. Here’s how we rated each spot.
BetMGM
Our vote: THUMBS DOWN 👎
Is there still an appetite for Vince Vaughn’s nattering? Possibly. But everyone’s tired of Tom Brady, ubiquitous spokesman, so give him a rest.
BMW
Our vote: THUMBS UP 👍
Great until the random appearance at the end by Usher. Christopher Walken deserves to stand on his own.
Booking.com
Our vote: THUMBS UP 👍
Tina Fey elevates everything, even this ad.
Bud Light
Our vote: THUMBS DOWN 👎
Bud Light plays it safe with the genie and the jokes.
Budweiser
Our vote: THUMBS UP 👍
The Clydesdales could make any snowstorm cozier.
