According to Kantar, a Super Bowl spot is over 20 times more effective at building brand awareness than a regular TV ad. Beyond driving long-term growth, they also drive short-term sales too, with behavioral research company Veylinx finding Super Bowl Sunday ads fuel a 6.4% increase in demand among viewers versus traditional primetime media buys.
With the investment and time-intensive planning offering such big returns, the grass on the pitch won’t even get a chance to recover before advertisers start anticipating Super Bowl 59.
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