To let passersby know about the activation, the brand also launched an out-of-home LED display on the Resorts World facade. Elsewhere on the Strip, it outfitted Barstool Sports’ podcast headquarters with its products.
“All eyes [are] on Barstool Sports during this week. [It’s about] tying it all back into Sports Book, tapping into the Millennial-Gen Z audience, and then getting that reach even outside of Vegas,” Richardson said.
For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out ADWEEK’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.
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