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On Friday, skincare brand Cetaphil dropped a regional Super Bowl ad about a real father and daughter bonding over football after Taylor Swift and Travis Kelce’s relationship created a spike in NFL interest among Swifties.
The problem? It bore an eery resemblance to a series of TikToks by creator Sharon Mbabazi. As the spot began to go viral, Mbabazi and her followers took notice.
In a Friday post, she highlighted the similarities:
- Mbabazi is Black and her stepdad is white, while the teen girl in the Cetaphil ad is mixed race and her dad is white.
- Mbabazi sits at her vanity doing her makeup when her dad comes in to give her football updates, while the girl in the ad is also at her vanity applying moisturizer when her dad walks in to gift her a Kelce jersey.
- The kicker, for Mbabazi, is when the dad in the ad puts lotion under his eyes similar to the under-eye masks that Mbabazi’s stepdad donned for her content.
“Y’all could’ve at least given us credit,” Mbabazi said in the video. In a later video, her stepdad addresses the brand, saying: “My daughter made the content that you stole.”
Cetaphil and its agency partners said they weren’t aware of Mbabazi’s content while crafting the ad, and that all similarities are purely coincidental. However, the brand did reach out to the creator and her stepdad the day after Mbabazi posted her video asking for credit.
