“It’s a great challenge to launch this new brand against such big competition. ‘We’ve done your home work’ encapsulates what’s different about Homes.com in a way that will really resonate,” said Perrin Anderson, svp, group creative director at RPA, in a statement, adding that it sets up the premise and characters to build on in the future.
Teasers for the campaign appeared in select, marquee placements in the Pro Bowl and the Grammys. In the weeks and months following the Super Bowl, Homes.com will continue its campaign across TV, streaming video, digital, social and audio in almost all major outlets.
For the latest Super Bowl 58 advertising news—who’s in, who’s out, teasers, full ads and more—check out ADWEEK’s Super Bowl 2024 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 11 for the best in-game coverage of the commercials.
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