Verizon’s Bae moment
Beyoncé tried to break Verizon in her Super Bowl spot. With the help of Tony Hale, she goes through several one-upping situations trying to bring down the network, like breaking the internet.
From playing saxophone to being Barbie, bringing on a BeyoncAI and finally traveling into space to perform a concert. All the while, she impresses everyone but never manages to break the Verizon network.
It was a coup to get the star—who was also at the game—into a third quarter spot, and it upped the profile for the agency. The ad was even touted by Jimmy Fallon.
The artist also put a teaser for a country song on her Instagram feed.
