Ogilvy’s Washington, D.C., office, which normally deals in affairs of the state, worked with the Embassy of Japan to help quell the angst of Swifties everywhere to assure them that Swift would be back in time. In less than 12 hours, it issued an “official statement” on X (Twitter), utilizing Swift’s songs and album titles in a cleverly worded few paragraphs.
The story was picked up by media outlets everywhere, and even made Jimmy Fallon’s monologue one night.
Ogilvy is proud of the diversity of its clients and its creative output for the Super Bowl, and the agency is using it as a stepping stone for its future. After celebrating 75 years in business, the agency now has a new chief creative officer in its New York headquarters, Samira Ansari, and it’s looking to continue to make its mark.
“We’re not just a one-hit wonder. We can do a range. There’s no one style, and I’m really proud of that,” said Taylor.
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