But while diversity in hiring on the brand and agency side might still be lagging, Hyun Reece feels optimistic about the odds for more inclusive ads in future Super Bowls.
“The majority of Super Bowl ads are moving in a more positive direction when it comes to representation, even if that movement seems incremental,” she said. “With the rise in millennials and Gen Z making up more of the workforce, and in particular us woke millennials becoming managers, directors and decision-makers ourselves, it’s no surprise things are shifting, albeit slowly and imperfectly.”
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