The cellular company not only leaned into original Spanish dialogue and copy, but highlighted diversity. In the ad, a mother-daughter duo is dancing on what looks to be their rooftop. What makes this ad so special is how it features the mom with curly hair. This is a big moment because it goes against the stereotype of Latinx women in ads who will typically have straight hair and fairer skin, whereas the mother in this ad is fairly darker and embodies the vast diversity of the Latinx community.
Starbucks
Starbucks gets an A+. We see a young college student ordering two Caramel Macchiatos for herself and her friend-slash-classmate, who reassures her they will get a 10 in what is presumably a big test or presentation. In Latin America, the grading system is from 0-10, with 10 being the highest. The casting deserves a nod here as well for depicting more than one Latinx ethnicity.
Expedia
It’s not easy to show your mobile app’s interface in a way that showcases the product and the story, but Expedia nailed it. Three sisters are leading different lives but are still on each other’s minds as they are seen collaborating on the travel site’s Trip Planner tool for a reunión de hermanas (sister reunion). It’s a reflection of a Hispanic-American bicultural experience that seamlessly blends both worlds.
Indeed
Another nod for casting, this time for employment website Indeed. In “Table Talk,” we are invited to a family dinner where the protagonist points out, in a mix of Spanish and English, a dream-come-true job listing that feels out of reach. The extended family offers moral support, from the impressionable little brother to the passionate abuela.
