In the spot for RSV vaccine Arexvy, we see a near-accurate depiction of a scenario common in Latinx culture—the welcoming of family members at airport pickup. Abuelo and abuela are seen greeting their grandkids as we hear a Spanish-language voiceover highlighting vaccine info. Univision has previously highlighted the “pharma blind spot” when it comes to the Hispanic audience, so it’s refreshing to see the effort and strategy here.
AT&T
AT&T breaks the stereotype of Latinx ads by only being in Spanish. The company leans into how in most Latinx families, both English and Spanish are spoken, even in the same sentence. In this ad, the woman speaks to her fiancé and venue planner in Spanish and without skipping a beat, speaks to the AT&T representative in English. With the company leaning into showing the reality of how most Latinx families converse, we can only hope more take note and start to implement such strategy.
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