Similarly, shifting Milnamow to a group sales role suggests that Axel Springer is establishing a portfolio-based approach to its advertising business.
Finally, the appointment of key legal personnel to the leadership team suggests that the company intends to establish inroads with political channels to help shape its corporate narrative, according to a strategic communications professional.
In the U.S. and U.K., tensions have flared in recent months over the prospect of foreign ownership of domestic media interests. To head off any such concerns and lay the groundwork for its future growth, the company has invested in establishing warm relations with the proper authorities.
“In what’s clearly a tough moment for the industry,” the strategic communications professional said, “these kinds of executive hires are a signal from Axel Springer to the marketplace of their determination to scale their operation in the U.S.”
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