Marketing this year’s Origins NFL merchandise
The NFL connected the three local businesses with its Origins agency partner of three years, Six Degrees. It’s known for attracting big brands and artists, including Foot Locker and Lil Baby and Amazon Music and Doja Cat.
Every location is unique. “To be honest, I think Origins takes on the energy of the city,” Six Degrees co-founder Brian “Bwrightous” Wright told ADWEEK.
It strategically sets up “off the beaten path,” she said. “We had an opportunity to do it in one of the hotels, and we didn’t want that,” she said. “We wanted to make sure that there was foot traffic and it was an area where [people are] walking [and] biking [to] come on in and experience it.”
Six Degrees showed off Vongsvirates’ creative process by displaying her clay and craft materials on a table inside the Origins space. “We just want it to be authentic to their brand, and Six Degrees did an amazing job of taking their thoughts and putting it to life,” said Coss.
Leading up to the event, the NFL partnered with production company Basewood Productions to release three vignettes—one for each of the artisans.
