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Jennifer Aniston couldn’t remember her on-screen soul mate David Schwimmer, and now she’s drawing a complete blank on “the Rachel” hairdo.
What kind of mind meld has Uber Eats orchestrated here?
In a continuation of the “Worth Remembering” campaign that kicked off during Super Bowl 58, Aniston is back for another round of promoting Uber Eats as a broad-based buyer destination. This time, she’s also hyping her own haircare line, LolaVie, as it makes its debut on the delivery service.
Repeating the premise of the initial spot, which co-starred David and Victoria Beckham, Usher and Jelly Roll, Aniston chats with her stylist Chris McMillan about LolaVie being available via Uber Eats.
For him to retain that bit of info, he’ll have to forget something else, she says, noticing a new ‘do he’s giving to a client in his chair.
“Okay now that is a very cute haircut,” Aniston says. “That’s like a little shag—I’ve never seen that before.”
The recipient of the makeover tries to jog Aniston’s memory: “Of course you have—it’s the Rachel.”
“Is that your name?” Aniston wants to know.
The conversation just goes downhill from there, creating more confusion for Aniston and comedy gold for viewers.
Big umbrella
The spot follows another post-Super Bowl ad in which Usher forgets how to roller skate, with Uber Eats mining the evergreen theme from agency Special Group for more content.
“For us, the Super Bowl is so much more than just one night,” said Georgie Jeffreys, head of marketing, North America, for Uber. “We are always after a concept big and compelling enough to sustain cross-vertical campaign activity, with individual executions that can stand on their own.”
As an Easter egg, there was a bottle of LolaVie product partially visible in Aniston’s shopping bag during the Super Bowl ad. Building a new spot around her and the brand she launched in 2021—and heading back into beloved Friends territory—was a logical next step, according to Dave Horton, the agency’s executive creative director.
