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‘It’s So On’ in ESPN’s NWSL Brand Campaign

The deal is worth $60 million per year for a cumulative value of $240 million over the course of the term. The NWSL’s former three-year deal with CBS was worth just $4.5 million total ($1.5 million annually—and the league paid production costs).

“The NWSL is among the world’s best women’s professional soccer leagues, and we are excited to showcase the league, the clubs, and the incredible athletes to sports fans,” Rosalyn Durant, evp, programming and acquisitions at ESPN, said at the time.

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