Having previously worked on the agency side at McCann Worldgroup, Greenwalt knew she wanted an agency with creative chops. But it also had to have the strategic prowess to help the brand “carve out the next five years.”
All the agencies she invited to pitch were integrated, to varying degrees.
“I’ve worked agency side for a lot of years. You know, [creative and media] need to be connected,” Greenwalt said. She plans to work with other IPG agencies to supplement Deutsch LA’s offering.
The partners’ first work will launch in May, and the brand is activating across channels including cable, linear, CTV, social media, OTT and direct mail.
“We’ve assembled an incredible integrated team here at Deutsch LA. Credit One is the perfect client to be able to implement our full offering,” Deutsch LA evp and head of media Lauren Tetuan said in a statement to ADWEEK. “Modern clients come to us for more dynamic, creative and targeted solutions, so we believe our teams and talent should work together seamlessly.”
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