Championing looks, cultures, perspectives and ideas with authenticity and inclusion isn’t just a moral or social imperative; it’s good for business. By challenging “standards” that are inherently exclusive, and creating safe and truly inclusive environments, brands can leverage untapped creativity and stories that can embed them into culture, build connections with audiences and help businesses grow.
We cannot be afraid to reflect the people who create the content in the work itself. It’s not enough for us to show up to work as ourselves, the nuances of who we are must be allowed to show up in the creative as well.
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