The first is a series of creative workshops, taking place at Lego stores and online throughout the year, which invite creators aged six through 12 to play around passion points including entertainment, space and gaming.
Starting in April, the Lego Life application will host content focused on building creative confidence.
Lego also released a 10-step guide for parents to foster creative confidence in their children. Developed with Harvard University-trained parenting researcher and author Jennifer B. Wallace, the resource includes tips on language choices and how to encourage children to create things even through mistakes.
Internally, the brand is holding training for employees about inclusive language and gender biases.
Finally, to work toward systemic change, The Lego Group and Lego Foundation partnered with Save the Children to host programs in schools and youth clubs in countries such as China, Mexico, Vietnam and Indonesia.
“There’s no silver bullet to solve this,” Akuya said. “But changing our everyday language is something that’s available to all of us.”
Lego itself has been on a journey to become more inclusive and eradicate gender stereotypes in the toy industry. In 2020, it partnered with the Geena Davis Institute on Gender in Media to conduct an internal audit that led to it removing all gender labels from its products.
Source link
