“Pig Farm” follows other recent PETA ads that used nostalgia to convey an unsettling message. Last year, the charity and agency House 337 released a parody of 1980s and ‘90s kids puppet shows starring comedian, actress and author, Jessie Cave. And in 2022, in another ad by Grey London, it launched a petition to close a commercial octopus farm through a parody of a 1970s science-fiction series.
CREDITS
Client: PETA
VP: Elisa Allen
Celebrity and creative projects lead: Iona Kirby
Agency: Grey London
Managing director: Jonny Tennant-Price
ECD: David Wigglesworth
CSO: Tarek Sioufi
Creative: Cameron Sutherland, Mel Shergold, Joanna Simpson-Howe
Head of production: Maxine Hose
Senior producer: Ant Borkett
Head of design: Liam Thomas
Designers: Jo Wahono, Stefan Klasener, Tanmayee Ingale, Felix Townsend, Tyrone Zall
Editor/Titles: Ollie Flux
New business director: Katherine Goodale
Production Company: Biscuit Filmworks
Director: Jeff Low
Producer: Kwok Yau
Managing director/executive producer: Rupert Reynolds-Maclean
Executive producer: Hanna Bayatti
Head of production: Emily Atterton
Animator: Andrei Sopon
Animator: Reuben Sutherland
Sound Studio: Factory Studios
Sound design and mix: Jon Clarke
Senior audio producer: Ciara Wakley
Music supervision: Wake the Town
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