The unitary strategy
Wieser believes that Havas’ growth is the result of its organizational model.
The holding company streamlines its operations, with its consolidated media group and creative villages model.
Publicis Groupe later rolled out a similar strategy, called Power of One.
“Both Havas and Publicis have pushed down to a unitary model, which is the right strategy,” said Wieser, adding that it allows the group to operate with more efficiency and streamlines decision-making.
As it doubles down on that strategy, it’ll remain focused on growth.
“As long as we continue to be strong on growth, we need more of a workforce,” said Bolloré.
The CEO confirmed more acquisitions are not off the table if the right company comes along.
The road ahead
Bolloré expects business challenges in the immediate future will be tied to macroeconomic factors and global conflict.
“Even the geopolitical context is frightening, more than the macroeconomic context,” he said, citing business impact in Europe due to Russia’s invasion of Ukraine.
“I mean, Israel and Palestine are a few hours, [by] plane, away from Paris. So it’s closer than New York from Los Angeles to just to have a comparison,” he said. News of these conflicts paired with economic factors hasn’t been easy on morale, he admitted.
Shareholders, and the broader advertising industry, will have to wait to find out what’s next for the advertising group. As of yet, there are no definitive answers to whether Havas will go public.
“There were probably more questions raised than answered on the earnings call,” Wieser said.
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