Meanwhile, on the Shattered Glass side, McCourt noted that Parlapiano understood what they were trying to do.
“[When] I got connected to Nicole, she said the same thing [Puma’s Giorgio] said, which is, ‘We want this. We’re not just going to do this because we think it’s the right thing,’” said McCourt.
The partnership with Tubi reignited the energy behind the project, with Fox putting its sports marketing prowess to work.
Fox promoted the documentary throughout its properties, including during NFL and college basketball broadcasts, across social media and through partnerships with influencers.
Finally, after years of development and disappointments, Shattered Glass made its heralded debut.
And for McCourt, that wouldn’t have been possible without Parlapiano’s support.
“For her to have our backs, without really knowing us, she went all in for us,” said McCourt. “[Parlapiano] is so important in the sports media business because she is the one that is controlling who gets to see these messages, and she is going to move and shake the earth for female athletes, and I love that about her.”
You can stream Shattered Glass: A WNBPA Story now on Tubi.
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