[ad_1]
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation.
In the season one finale, our hosts sit down with Google’s head of retail media Shawn McGahee and senior account executive Andra Naylor to discuss the current state of retail media networks, the evolving role of AI, and what the future of the industry will look like.
During the conversation, McGahee and Naylor delve into the key challenges faced by retail media networks today, highlighting the need for scalability and adaptability in the face of changing market dynamics. They also emphasize the importance of item data and audience targeting in driving effective retail media campaigns and the impact of third-party cookie deprecation on the industry and the need for innovative solutions.
Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.
The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using the information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.
Source link
