The U.S. audience will be served by broadcast rights holders such as NBC Universal, which will air 1,500 hours of TV and streaming programming of the Paralympics, with live coverage also set to be hosted across USA Network and CNBC, plus streaming on Peacock.
“There’s a huge shift away from traditional linear TV and therefore we’re working with our rights holder to say ‘What are you doing to maximize these Games digitally across your channels?’ So if you’ve secured exclusive rights, we expect you to use the content. Don’t just hoard it so that other people can’t see it,” Spence said.
Short-form content will also be released, recognizing the trend that audiences no longer sit for long periods to watch live sports. Social media platforms such as TikTok and YouTube are also being engaged by the IPC to maximize coverage.
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