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Samsung Flips the Marketing Script With a ‘Grandma-fluencer’

Agency: BBDO Bangkok
Chief creative officer: Thasorn Boonyanate
Group creative director: Warunyoo Sorasetsakoon
Creative group head: Phanus Sobsamai
Copywriter: Panupong Nakju
Group business director: Taksina Vasaruchapong
Business director: Pattama Thienapirak
Account directors: Potjanin De Souza, Naruebet Bunrit
Account executive: Rhya Vongvichien
Head of brand and digital planning: Prasit Kunanuphanchai
Senior strategic planning manager:  Chanapa Kongvaranont
Strategic planner: Siraphat Ngewseeda
Project manager: Autcharawan Laohachataroop
Producer: Paramee Soontornwuttinun

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