Other findings from the report include that 62% of brands with a declining marketing spend will still increase their AI spend, and 54% of respondents plan to invest more in interest-based communities this year. Meanwhile, 44% said they would invest more into social commerce; only 5% said they would not spend in that the space at all this year.
Simon Cook, CEO of Lions, which produces the annual Cannes Lions International Festival of Creativity, told ADWEEK that the analysis of its award winning work shows long-term and healthy client-agency partnerships leading to impactful work, and that this would be reflected in this years’ Festival, including outlining the best practices that can ensure creative effectiveness.
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