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How Amazon and Peacock Earned Exclusive NFL Streaming Games

In addition to the two streaming-exclusive games, the NFL also announced a doubleheader on Christmas as the league looks for more opportunities to reach fans.

Schroeder said the league will continue looking across its streaming and linear distribution partners moving forward, finding innovative ways to grow engagement in the changing media landscape.

“We’re going to continue to always be very cognizant, looking at all the data, all the information we have in front of us,” Schroeder said. “Commissioner Roger Goodell pushes us all the time. We’ve got to continue to innovate. We’ve got to continue to evolve in everything we do, and you’ll see that in our media strategy and how we continue to evolve the distribution of our games.”

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