What Creators Think About Brand Deals


When creator Robyn DelMonte—who shares marketing ideas with her 650,000-plus followers on TikTok—walks into a meeting with a brand, it’s not uncommon that only half of them have TikTok on their phones.

“There’s still such a disconnect,” DelMonte said. “Sometimes I get a deck and it boggles my mind.”

At ADWEEK’s Creator Roundtable, four top creators interviewed one another about how they hone their craft and work with brands that are still unfamiliar with ever-changing platforms.

Attendees included DelMonte; Tefi Pessoa, a pop culture-focused TikToker with 1.7


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