Venturo added that rivals like Amazon, Google, and Microsoft face similar challenges.
Trademarked content poses huge risks
Following OpenAI’s Sora, Adobe is developing its text-to-video tool later this year. But Ashley Still, svp, of creative product group and digital media growth, Adobe, didn’t share the release date.
“Video is in its very early stages,” she said. However, the first use cases for this video tool will focus on creating storyboards and shorter-form content tailored for social media platforms.
Adobe’s stock content business includes over 400 million licensed assets, including photos and illustrations, among others, for Firefly customers like marketing agencies, Still said.
“Firefly … hasn’t been trained on data like scraping the internet, [so] you can’t create trademarked content,” said Still. “You know you’re not going to get sued and that’s a selling point.”
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