Ford said brands need to understand that the “real power of originality comes out of human imagination, and so we can harness the AI tools, but we can’t let them dictate the output.”
Ford continued that if you have an imaginative mind built on a solid strategic pathway, and you harness the power of AI, you then are able to combine artificial intelligence with intellectual and emotional intelligence to be powered by human imagination, which he calls “design intelligence.”
Pearlfisher will continue its growth plans while concentrating on retaining its high quality of design products for its many clients.
“What sits at the core of this business … is an ability here to define what’s desirable, to actually create products and environments and spaces and experiences that people desire. And for our clients, that equates to real economic impact,” said Brown.
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